Word: pontiacs
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...whole industry. After a drop of 3,000 units a fortnight ago, auto production last week fell 17,600 more to 85,345 units, the worst production week in three months. G.M. last week shut down eleven Chevrolet assembly plants, and this week closed the Buick, Oldsmobile and Pontiac assembly plants for a week. Plymouth also shut down for a week. Ford, which had closed earlier for model changes, had not got back to volume production. On top of the steel shortage were the threats of the rambunctious C.I.O.-U.A.W. to strike Chrysler and G.M. (see NATIONAL AFFAIRS...
...effect, Ford has designed a new Lincoln model to fill the competitive gap left by the Lincoln Zephyr, abandoned in 1941. Next week, Ben Ford will bring out his new Mercury. It has been spruced up to make it a stouter competitor to De Soto, Pontiac, and the light Oldsmobiles and Buicks. It is bigger and will probably cost more than the 1948 Mercury...
Divorced. By Frances Dodge Johnson, 33, multimillionheiress (Dodge autos) horsewoman (owner of Hoot Mon, 1947 Hambletonian winner): James Benjamin Johnson Jr., 42, her stable manager; after nearly ten years of marriage, one child; in Pontiac, Mich...
Reminders of the Past. Roy Roberts left the Star building before midnight, piled himself into the front seat of his 1946 Pontiac. Harvey Anderson, his Negro chauffeur-handyman, was waiting to pick him up. Roberts, who has a nickname for everybody, calls Anderson "the Senator" because he is a precinct-worker for the good deeders...
...plenty of both. The L-M Division is now turning out 800 Lincolns, Mercurys and Continentals a day. By next spring, when three new assembly plants (Metuchen, N.J., St. Louis and Los Angeles) get into production, the company hopes to step up production and give Cadillac, Chrysler, Oldsmobile, Dodge, Pontiac and Buick a run for their money...