Word: pontiacs
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...them were the cookie-cutter cars. The idea behind them was to save on manufacturing costs, one of Smith's abiding principles. But the look-alike models blurred the historical marketing distinction GM had carefully cultivated between Chevrolet at the bottom of the market, Cadillac at the top and Pontiac, Oldsmobile and Buick in between. None of the cookie-cutter cars will make it to the Automotive Hall of Fame...
...sheer size, however, is one of GM's greatest burdens. Because of arrogance and inertia, GM has fallen out of touch with its customers. Except for products of GM's Saturn and Pontiac divisions, young drivers increasingly spurn the company's cars for Japanese makes or other U.S. models. The median ages for buyers of GM's bread-and-butter midsize lines are 45 for Chevrolet, 55 for Oldsmobile and 60 for Buick. By contrast, the ages of U.S. buyers of Japanese cars range from 35 to 40. GM has foundered while the more nimble Ford and Chrysler, which...
...their employees, both companies are similarly groaning under the burden of escalating health costs. The changes also set the stage for a battle next year with the U.A.W., which will resist any effort to shift health costs to its members. Says Don Douglas, president of U.A.W. Local 594 in Pontiac, Michigan: "There's no doubt it's going to be a major issue in next year's negotiations...
Noting that the state of Michigan has no law barring physician-assisted suicide, a judge in Pontiac dismissed murder charges against Jack Kevorkian, a retired pathologist, for his role in the death of two chronically ill women in 1991. Though the state senate has passed a bill that would make assisted suicide a felony, the house has yet to follow suit. "We have more consumer protection for people buying a car than we do for people making this type of decision," says state senator Fred Dillingham, the bill's sponsor...
Deutsch Incorporated, an advertising agency, recently ran television ads for New York City Pontiac dealers featuring the words of Yoshio Sakurauchi, a Japanese politican who made disparaging remarks about the quality and motivation of American workers. Sakurauchi's comments were set against the menacing background of a rising sun--hardly a subtle allusion...