Word: pontiacs
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...crisply styled autos has delighted GM executives. Cadillac, which brought out its Mercedes-size Seville, experienced its best year ever in 1976. For the first time, Oldsmobile's intermediate-size Cutlass shoved aside Chevrolet and Ford to become the nation's bestselling single make (514,593 cars). Pontiac, which also concentrated on intermediate lines, scored an impressive 49.5% increase in sales...
...tendency to buy small-or at least smaller-and spend big has been General Motors. Its rise in sales this year of some 622,000 cars has been larger than the increases at all the other automakers combined. Among GM's leaders: the Chevrolet Monte Carlo and the Pontiac Grand Prix, both carrying base prices of $4,600 to $5,200, and its compact Chevy Nova and Oldsmobile Cutlass, which lists at $4,500 and has been the industry's top seller for two years running...
...take what they are offered or leave it. They also tend to think of themselves as special cases who should be taken care of rather than as tough horse traders dealing in their own flesh. "I have other alternatives," says Reggie Jackson. "I have a real estate business, a Pontiac dealership, a television contract, and obligations to people who work with me. Life has more to offer than hitting a ball over a fence. 'Come to me and let's talk,' I say. Let the Baltimore Orioles and Reggie Jackson hammer out something that's amicable...
...movie theaters and topless bars flourish throughout the surrounding area. During the day many of the workers who have lost their jobs since the industry reached its peak three years ago visit these places. Industry-wide auto sales rose 48 per cent last year, but unemployment in Detroit and Pontiac remains at over 20 per cent. Average unemployment in the two cities throughout 1974 hovered at around 30 percent. The percentage of unemployment for those under age 22 is considerably higher; half, perhaps more than half of them are out of school or out on the streets...
Half-way between Detroit and Pontiac it is a different story. Just off Woodward at Fifteen Mile Road in Bloomfield Hills--the home of those who have made it in the automobile and related industries--is the Cranbrook School. At Cranbrook a classroom may have no more than ten students in it. Most of the teachers could hold university positions. Cranbrook is the midwest's answer to Andover and Exeter. Here a platoon of gardeners work on the acres of forest and expenses of green lawn. Most of the entrances are patrolled by security guards. Dotting the landscape are small...