Word: pontiacs
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...deal that will earn the pair a reported $3,000,000 over the next three years. General Motors countered by appointing Jim Hall, designer and driver of the innovative Chaparrals to head its Camaro team, while Veteran Driver Jerry Titus is pushing a second G.M. hopeful: a radically modified Pontiac Firebird. For its part, Ford has put Drivers George Follmer and Parnelli Jones behind the wheels of its Boss Mustangs...
...Pontiac Firebird, sister to the Camaro, is being run by Jerry Titus, a former auto magazine editor and amateur racer, whih turned professional in his early forties. Titus is a very quick driver, and a talented team manager, but his effort has not had the same degree of factory backing that some of the other teams have...
...foreign sales 2½ times as fast as G.M. In the U.S. market during the first half of the model year, G.M.'s Chevrolet lost its lead in both cars and trucks to Ford for the first time in 35 years; in early April, Chevy regained the lead. Pontiac has also lost its traditional No. 3 spot-to Chrysler's Plymouth. G.M.'s first-quarter earnings were down to $1.25 per share v. $1.62 in last year's first quarter. Its profit ratio has fallen fairly steadily, from 17% of assets in 1965 to 11.5% last...
...youthful segment of our population," he said. "I think that advertising has forgotten who the customer is-and how to reach him." Cole's words sent the company's division chiefs to their telephones with new instructions for their ad agencies. A picture-taking session for new Pontiac promotions was interrupted by an order that the young male models trim their sideburns and pose in conventional clothes. "Youthful" ad copy for the sporty 1970 Firebird, which will be introduced this month, was hastily rewritten...
...MOST reaches Giovanni's Pizza Parlor, and in Chicago, CARPETS connects a caller with the Walton Carpet Co. To reach the Houston Post's classified department, patrons are advised to dial WANT ADS. In Dade County, Fla., the telephone name of a mortgage company is FREEDOM. A Pontiac auto dealer in Los Angeles is available at GO GO FUN, the Suicide Prevention Office at HELP NOW; and most startling of all, for a recorded sermon from Hollywood's First Methodist Church, interested parties simply dial GOD DAMN. (MONKEYS, which used to connect callers with the Los Angeles...