Word: pontiacs
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...behind the frenetic pace of 1965. Buick (up 21.3% over 1967) and Oldsmobile (up 14.4%) were the biggest gainers. At the Chevrolet division, the Chevy II, a model that falls somewhere between the compact and the intermediate, had sales of nearly 90,000 units, up 45% from last year. Pontiac sales (up 7.3%) are once again being led by the intermediate Tempest...
...General Motors, with no strike problems, increased its share of the market by nearly 2%, taking 49.85% of the total. Pontiac is a big star this year, with first-half sales climbing from 392,863 to 426,874. Both Buick and Oldsmobile have held their own, but Chevrolet models have proved a mixed bag. Corvair has slipped by about 10,000 units from a poor 17,986 sales last year. So far this year, Chevy II and Camaro have saved the day. Cadillac continues at its phenomenal pace, selling all the models that the division can turn...
...view of Pontiac's recent commercials [March 22], it is interesting to know what Clyde thought of the automobiles of the day in his own words. Enclosed is a copy of a letter written...
...offering an increasingly wide array of hot intermediate-sized "muscle" cars, and an even wider range of optional extras designed to make them hotter still. At the International Auto Show in Manhattan last week, the muscle cars were there in force, from Plymouth's Road Runner to Pontiac's Firebird, and they made an obvious hit with visitors. Says Ray Brock, publisher of Hot Rod magazine: "The high-performance buff can now literally 'build' his own individualized machine right on the showroom floor." Among the fastest of the new hybrids...
...latest addition to the literature, and perhaps the best, is three one-minute Pontiac commercials. One shows Bonnie and Clyde in the hands of an effervescent dealer. The gang has just pulled a bank job and needs "something that moves." The rest of the commercial is a hilarious takeoff on the scene from the movie in which the bandits kidnap a young couple. In this case, the unsuspecting Pontiac salesman merrily delivers his pitch-again to a banjo score-while Clyde & Co. barrel down the road with him. At length, they boot him out. Says the salesman, unperturbed...