Word: pontiacs
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...skyscraper are several significant patterns that emerge from 1964's auto sales. Compact cars continued their decline, dropping to only 20.1% of the market from 29% in 1963. Their place was largely taken by the intermediates, which captured about 18% of the market. The Pontiac Tem pest, the Oldsmobile F85 and the Buick Special, all of which were upgraded from compact to intermediate in the fall of 1963, made sales gains of 72%, 41% and 26% respectively. Reinforcing this customer trading-up was a further proliferation of optional equipment, ranging from chrome-plated air cleaners to rear-seat speakers...
...more than $170 million, and payment of modest strike benefits depleted the U.A.W.'s $67 million strike fund by more than $40 million. The loss in buying power also depressed business in communities with heavy concentrations of G.M. plants, where retail sales slumped and loan applications rose. In Pontiac, Mich., where hundreds of auto trailers stood empty and desolate, a butcher in a U.A.W. neighborhood noted that no one was buying his T-bone steak, sadly ground it into hamburger...
Suggestive Hop-Up. Despite this trend to angularity, several models -notably in General Motors' divisions -have begun to curve cautiously back toward softer, more flowing contours. Hardtop models of the Chevrolet, Buick, Oldsmobile and Pontiac have new roof lines that flow gracefully into their rear decks, and the new fashion for G.M. cars this year seems to be the "hop-up," a delicate swelling in the rear quarter panel of the car that suggests the outline of a rear fender. G.M.'s square-shaped Corvair has become as rounded as the Karmann-Ghia, and a new curved-roof...
...trend toward square lines and flat, unadorned slab sides, originated by the 1960 Lincoln Continental but more recently refined and popularized by Pontiac, has spread to the new Chrysler and to American Motors and Ford models. Perhaps the ultimate rectilinear styling has been achieved by the new Mercury, whose squared-off front bumper gives it a cubed look. Even the Cadillac, which abandons its tail fins for the first time in 18 years, has replaced its usual side-panel sculpturing with the slab look...
MARTIN J. COTE Pontiac, Mich...