Word: pontiacs
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...Ambassador and a restyled Classic. Mercury will have a handsome new slab-sided car completely different in appearance from the Ford. The standard Ford will come out in its own version of slab-styling, first introduced by the 1960 Lincoln Continental, will also add vertical dual headlights à la Pontiac. For the first time in recent years, Ford's styling, which has generally lagged behind General...
Farthest-out are the "show cars " Jilt by pros and toured as an inspiration to the amateur hobbyists These include "Car Craft Dream Rod," with a Volkswagen front end, a Ford engine Pontiac door and fender panels, a Studebaker top, and other parts from various foreign sports cars-all assembled in the latest custom wrinkle, called asymmetrical styling (both headlights, for instance are on the left side...
Last week a Pontiac, Mich., jury awarded Newby $150,000. According to his lawyers, it was the biggest award ever for emotional injury not accompanied by severe physical injury...
...with one model, in one color, in one price bracket-forever, if possible. Sloan countered with a strategy of change and diversity that aimed at the auto buyers' varying tastes and pocketbooks and their desire for change. He broadened G.M.'s line by creating the medium-priced Pontiac and by extending Chevrolet further into the low-priced field. He then inaugurated the most unbeatable auto-selling gimmick of them all: the annual model changeover. It quickly became a key factor in spurring the growth of the market...
...consumer has moved even further toward larger, more expensive cars, ∙ GENERAL MOTORS. By selling 1,122, 050 autos in the last quarter, General Motors lifted its already commanding share of the market half a point to 54.5%. G.M. rose chiefly on the sales of its big, restyled Buicks, Pontiacs and Oldsmobiles. Also aiding G.M.'s rise were its new intermediates, the Pontiac Tempest and the Oldsmobile F-85, which were last year's compacts but have been made larger and more luxurious for 1964. Chevrolet's handsome new intermediate, the Chevelle, has quickly carved...