Word: ponts
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Dates: during 1960-1969
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...tact and patience, and few ad agencies care to go to all that trouble. As a result, the field has been taken over by specialists. The biggest and busiest is Manhattan's Leonard Fellman, 47, whose 17-man agency serves 20 companies on a regular basis (including Du Pont, BOAC, National Car Rental and Holiday Inns) and does work for 300 other companies a year. Most of the ads are placed in magazines and newspapers, but this week Fellman is starting a TV department as well...
Persuasion Trouble. Fellman considers himself a kind of marriage broker. "You have to be a diplomat, banker, mother and pacifist," he says. He has paired Aldon nylon carpets with a Chrysler Corp. M-60 tank (to demonstrate durability). Eastern 727 Whisper-jets and Du Pont fabrics, Muriel cigars and mink coats-and Carol Channing and her boat and bounty. Fellman insists that finding a theme to carry a tie-in is only part of his problem. The real trouble comes in persuading a brace of sponsors to accept an idea, and figuring out how much each should pay for sharing...
...report that U.S. automakers built 13% more cars in June than in the same month last year. All those cars sent up demand for gas and oil, buoying the shares of Texaco, Jersey Standard and California Standard. The other significant gainers in the Dow-Jones have been Du Pont, International Harvester and Sears, Roebuck-the latter lifted by the upswing in retail sales since...
...acquiring stock or assets of another "where in any line of commerce . . . the effect . . . may be substantially to lessen competition, or to tend to create a monopoly." In case after case, the trustbusters are applying Section 7 with success. It was the basis for the 1957 decision forcing Du Pont to sell its 23% of outstanding stock in General Motors; in the important 1962 Brown Shoe-Kinney case, the court used it to rule out a merger between a manufacturer and a retailer in the same line of business. During the past year, the court relied on Section...
...PONT SHOW OF THE WEEK (NBC, 10-11 p.m.). Flight Deck, a documentary on the hazardous job of the flight-deck crew aboard the aircraft carrier Franklin D. Roosevelt...