Word: ponts
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Divorced. William du Pont Jr., 67, Maryland country squire, great-great-grandson of Eleuthère Irénée du Pont and one of ten of his descendants on the board of the family chemicals empire; by Margaret Osborne du Pont, 43, three times (1948-50) U.S. Women's singles tennis champion, 13 times winner in the doubles; on grounds of mental cruelty; after 16 years of marriage, one son; in Las Vegas...
Every New Year's Day, the men of the Du Pont family gather in the mansions on the old home grounds hard by Brandywine Creek in northern Delaware. Once assembled, they band themselves into little troops and march off to the several family villas and châteaux in the area to pay their respects to the waiting Du Pont womenfolk. This is an admirable rite, steeped as it is in tradition, but it has its practical side as well: there are roughly 1,600 Du Ponts in the U.S. today, and some of them might never otherwise...
Move on the Rise. To the sharp eyes of Wall Street, any company with steadily rising earnings and a stock price ranging upwards of $75 per share is ripe for a split. On the Big Board today at least 50 companies fill these specifications, among them Du Pont, Eastman Kodak, G.E., Jersey Standard and Corning Glass. As the stock market continues to rise, even more companies will become split candidates. While splits in themselves do not give a stockholder any more than he already has, Wall Streeters love them because they usually represent a management declaration of confidence that very...
...Pont is using a shrewd strategy in marketing its material. To establish reliability and chic, it has deliberately had the material put into higher-priced shoes-usually $20 and up. Once Corfam's prestige is established, Du Pont will gradually lower its price to embrace ever wider markets, moving next year into the $17-$20 shoe range. By next spring it also expects to enter the profitable children's field, where Du Pont already has a thriving competitor in tiny Arnav Industries of New Jersey, which is making a roughly similar material of its own for children...
Aardvark to Zebra. The shoe, in fact, seems to be only the beginning of the possibilities for Corfam, which can be made in any thickness or consistency. Some stores are already selling women's handbags made of Corfam, and Corfam briefcases and luggage are being tested. Du Pont is working to put it into industrial gaskets and belting, and one sporting goods manufacturer is already making baseballs, basketballs and golf-club handles of Corfam. Corfam can also be fashioned into washable jackets, dresses, draperies, wall covers -and can be made to look like any kind of skin from aardvark...