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...Juli Reding Hutner of Los Angeles first got the idea for POOFF (Preservation Of Our Femininity and Finances) after she spent one too many ladies' luncheons bemoaning the sudden threatened obsolescense of her friends' wardrobes and her own. In one week, the organization's membership grew from 19 to 1,000 (among them, Actresses Lizabeth Scott and Connie Stevens, Mrs. Harold Robbins and Barbara Mutton's daughter-in-law, Cheryl Reventlow). Dues of $20 a year were established, mainly to cover costs of petitions and bumper stickers like the one already being printed in shocking pink...

Author: /time Magazine | Title: Modern Living: Line of Most Resistance | 3/23/1970 | See Source »

...rallying to the cause. L.A. Investment Banker Neil Kneitel last week founded SMACK (Society of Males who Appreciate Cute Knees) to circulate POOFF petitions in the city's downtown area. "There isn't anything but smog and beer cans around here," Kneitel explains, "and when we get out of the board rooms and off the phones to go out to lunch, we want to see all those lovely miniskirted girls." Another male group, also called POOFF (this time, for Professional Oglers Of Female Figures), has been formed by what its founder, James Knight, describes as "a group...

Author: /time Magazine | Title: Modern Living: Line of Most Resistance | 3/23/1970 | See Source »

Making Their Own. Chapters of Mrs. Hutner's POOFF Inc. last week broke ground in Middle America. Nebraska POOFF Chairman Mrs. Sylvia Bayless last week led her band of protesters to their first mass rally at a Bellvue shopping center. The theme-"Wear a Mini, Bring Your Man to Protest the Midi" -drew 1,000 sympathizers, all of whom dutifully signed on the dotted lines of petitions. Says Mrs. Charlotte Darwin of Goldsboro, N.C., of her prospective...

Author: /time Magazine | Title: Modern Living: Line of Most Resistance | 3/23/1970 | See Source »

...POOFF plans: "If stores will no longer stock the mini, my home economics students and I will simply make our own." Even in the gloomy shadow of Seventh Avenue, a New York chapter is just getting under way. "We will fight as hard as we can," promises Division Head Mrs. Ros Frenkel, "and as long as people like us object vigorously, we have a winning chance...

Author: /time Magazine | Title: Modern Living: Line of Most Resistance | 3/23/1970 | See Source »

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