Word: pool
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Dates: during 1960-1969
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...Pool's idea which was also pushed at M.I.T. by Professor J C. R. Licklider, was clearly just what the behavioral science people at ARPA needed to re-establish themselves with the Pentagon bureaucracy. It was not to be an information gathering project as Camelot had been, but would center instead on developing new ways of using and interpreting behavioral science data. Thus it entailed none of the diplomatic risks that had proved fatal to project Camelot (and almost fatal to the little social science bureaucracy within the Pentagon as well). At the same time the behavioral science officials...
...last spring, Pool and Licklider were working closely with the behavioral sciences branch of ARPA in drawing up a proposal that the ARPA people would be able to sell on behalf of both M.I.T. and themselves. They had a tough job ahead of them: the project that they were working out would have to impress people in the Defense Department who didn't expect to be impressed by anything that the behavioral scientists and their ARPA friends could come up with. Specifically that meant John Foster, the Defense Department's top research official. Foster's scientific work has been concerned...
...proposal that Pool, Licklider and their friends at ARPA were working on last spring was to be an attempt to convince the men who manage the Pentagon's research policies that 1) the behavioral science scould be developed to the status of a "hard" science, and 2' that such development would in turn concretely aid the Defense Department in achieving its goals at home and around the world...
...have been all right from the viewpoint of the Behavioral Sciences Program, but the Program was really looking for something with a little more novelty than could be offered by yet another M.I.T.- ARPA contract. M.I.T. is the Defense Department's house whore, so although the content of the Pool-Licklider project might have been novel enough, the institutional arrangement could hardly be considered a breakthrough. But if Harvard could be persuaded to join the venture, the project would appear somewhat more new and exciting...
...Pool goes on to list examples of current applications of the behavioral sciences in which there are opportunities for research. These include...