Word: poolings
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Dates: during 1950-1959
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What the announcer was reporting from his eyewitness perch to intent listeners all over Alaska was not an impending natural disaster, but the Alaskan equivalent of the Irish Sweepstakes: the yearly pool on when the ice would break up in the Tanana River at the little town of Nenana, southwest of Fairbanks. This year hopefuls all over the 49th state and Canada's Yukon Territory (no tickets are sold to "outsiders") bought 170,000 tickets at $1 apiece for a chance to guess the exact day, hour and minute of the breakup. The exact minute is determined...
...line name in the business is Paddock of California, which pioneered gunite (concrete sprayed on steel-mesh frame), the first development to bring pool prices within the reach of middle-income families. Both an equipment maker (filters, pumps) and a pool builder, Paddock was taken over in January by Refinite Corp., a small Midwest poolmaker whose aggressive president, Charles A. Spaulding Jr., has streamlined operations at Paddock. From a loss last year on sales of $7,968,905, Paddock expects to be well in the black in 1959 on sales of more than $10 million...
Following Paddock's lead in gunite construction are the Anthony Bros., Inc. of South Gate, Calif. (1958 sales: $8,000,000 ). The four brothers this year will market 50 models, including starfish-and boomerang-shaped pools, priced from $2,800, expect sales to top $10 million. For the nation's largest pool-equipment maker, Swimquip, Inc. of El Monte, Calif., the torrent of 1959 business has come so fast that all materials allocated for the first half were used up in the first quarter. Said President William O. Baker: "This year the business has gone crazy...
...Limit. The packaged pool is the fastest-growing part of the market. Rudd's National Pool Equipment Co. of Florence, Ala. is specializing in precast, prestressed concrete-pool packages, complete with diving board and vacuum cleaner, delivered via truck to any backyard in the land for as little as $2,000. From International Swimming Pool Corp. (1958 sales: $12 million) this year has come a line of pools built above ground. Priced from $2,995 to $4,995, the pools consist of a thin, vinyl plastic sheet stretched over a plywood-and-steel frame that is supported...
...developments, such as more rigid plastics and aluminum resistant to chlorine, come on the market, the wave of pool construction is expected to rise rapidly. Says Robert M. Hoffman, publisher of Swimming Pool Age: "In five to ten years pool prices will be reduced to between $1,000 and $1,500, and there will be no limit to who will...