Word: poolings
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Dates: during 1950-1959
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...California Democratic Congressman, reminisced about a sweltering summer weekend when F.D.R. was entertaining Britain's late King George VI and now Queen Mother Elizabeth at Hyde Park. At Roosevelt's suggestion, the King and the President climbed into bathing attire, drove off toward a nearby swimming pool along a road lined with U.S. and British Army guards. Spotting a clutch of photographers with cameras at the ready, the King abruptly shouted: "Stop the car!" "Why?" asked F.D.R. "I don't think," grinned His Majesty, explaining that he wanted no photographs, "my people back in England would understand...
...family that can afford to buy a second car can have a swimming pool in its backyard. Pools are just a logical extension of the family television room." So, last week, said Gordon W. Rudd, president of National Pool Equipment Co., one of the nation's leading poolmakers (1958 sales: $3,001,778). Once a rich man's whim (there were only 28,300 pools, including commercial ones, five years ago), swimming pools today make up one of the splashiest sectors of the nation's leisure market. This year alone, of the 70,000 swimming pools...
Biggest market for pools is still in California (70,500 at the end of 1958), but as construction techniques improve, prices dip and banks grow more willing to finance pools as readily as cars, backyard swimming pools are spreading across the rest of the country. Construction in northeast and midwest states (where pools often double as skating rinks in winter) will increase on an average of 70% over last year, and in southwest and mountain states a 61% increase in construction is expected in 1959. A 20-ft. by 40-ft. pool that cost $15,000 before World...
Shaped like a heart, diamond, kidney, cucumber or pretzel, many a pool is still prized as a status symbol. But as prices, which vary with trimmings and construction difficulties, dip below the $3,500 level, families see the backyard swimming pool simply as a new way for family fun and a sure way to increase property values. Explains C. W. Dearborn, assistant vice president of the California Bank of Los Angeles: "Last year people kept telling me, 'This is the year we normally buy a new car, but they cost too much and they depreciate too fast...
Packaging Pools. As the market for swimming pools has changed, so have the methods of building and selling them. Along with custom jobs by some 2,700 pool contractors throughout the country, swimming pools are packaged and mass-marketed under established national names just as cars and boats...