Word: poorest
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...poorest of the poor don't plan for the long term. The problem is that in present circumstances, their plans are little lessons in tragedy. On a reporting trip a few weeks ago to southern Ethiopia, where hunger now threatens millions, photographer Thomas Dworzak and I visited the village of Gode. Some 20 children had died there. We saw goats, cows and chickens roaming. We asked, Why hadn't the villagers slaughtered the animals? Germeda Koro, who had two children being treated for malnutrition, replied: "Look, maybe one or two children get sick. But if you kill your animals...
...that remain - problems like AIDS, poverty and education - only if governments and nonprofits do their part by giving more aid and more effective aid. But the improvements will happen faster and last longer if we can channel market forces, including innovation that's tailored to the needs of the poorest, to complement what governments and nonprofits do. We need a system that draws in innovators and businesses in a far better way than we do today...
...What's Been Missed As C.K. Prahalad shows in his book The Fortune at the Bottom of the Pyramid, there are markets all over the world that businesses have missed. One study found that the poorest two-thirds of the world's population has some $5 trillion in purchasing power. A key reason market forces are slow to make an impact in developing countries is that we don't spend enough time studying the needs of those markets. I should know: I saw it happen at Microsoft. For many years, Microsoft has used corporate philanthropy to bring technology to people...
...that accrues to businesses that do good work. They will find it easier to recruit and retain great employees. Young people today - all over the world - want to work for organizations that they can feel good about. Show them that a company is applying its expertise to help the poorest, and they will repay that commitment with their own dedication...
...general reaction to Gates' proposals has been positive. Certainly no one can seriously object to his putting these issues on the table. His timing is excellent: there is growing interest, especially among young people, in helping the world's poorest. Even the most troglodytic corporation is feeling pressure to be green (and to pretend, at least, to be excited about it). The parade of corporate scandals continues, and capitalism's need for a bit of image repair continues alongside. It's a perfect moment for the biggest corporate titan of all time to turn his attention to problems that software...