Word: poorvu
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Dates: during 1970-1979
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...channel 5 would be very different from the old one if BBI members get their way. "What we want to do," explained Poorvu, "is to create a local station to do local programming and pay attention to the community instead of the network...
...Programs come from three sources," Poorvu explained, "including network, syndication, and local. We plan to greatly increase the importance of the third source. At the same time, we hope to attract some of the most exciting people in the industry...
...local affiliates. "When we came up with that idea, everyone at the time thought it was ridiculous. But starting next fall, FCC regulations will require it. The challenge, of course, is for the local stations to come up with something creative, instead of making it just another syndicated program," Poorvu said...
...campaign to improve the broadcasting, BBI plans to change the commercial format. "We want to cut down on the amount of clutter that's presented. When you string six or eight commercials together, the people don't benefit, and the advertiser isn't getting his money's worth," said Poorvu...
...would continue the affiliation of Channel 5 with the CBS network, but place more accent upon community programming. In doing so it would compete with WGBH, acknowledged to be one of the finest educational stations in the country. "We feel," Poorvu explained, "that a commercial station has more resources than educational television to do interesting stuff...