Word: pop-up
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When Kordestani, 40, joined Google from Netscape four years ago, search engines were a hard sell. But he avoided pushy pop-up ads and intrusive banners and began to sell paid listings. It's a simple yet effective method, perfected by rival Overture. Sponsors pay for the rights to keywords: when a user enters a keyword, a related sponsored ad appears alongside the search results. Despite the success of the model, Google insists it's not money obsessed. Kordestani once walked away from a multimillion-dollar deal because he didn't see a smooth fit with the customer. "At Google...
...Compassionate Conservative Authority” approached the audience and asked them, in heavy Southern drawls, to complete questionnaires about their activities. The participants were photographed and invited to spin the wheel on the “Terrorist Slot Machine,” a video pop-up with “Slots for Security.” As the suits clapped and cheered, “Let’s catch a terrorist,” three photographs lined up on the screen—in this game, three of a kind meant a successful conviction...
...game means paying for high-profile promotions in all the right categories and top placement in search returns. In the case of Proflowers, Web users who enter, say, the flowers category at shopping.yahoo.com or run a keyword search for delphinium at shopping.msn.com might see a colorful ad--maybe a pop-up, maybe just text and a photo--for a specific offer ("One Dozen Roses! $29.99"). All told, Proflowers pays in the low to mid-seven figures for a year's worth of portal ads. Depending on the contract, it might share a piece of the action or pay a bounty...
Only two days prior to their first game, the Crimson batters still haven’t hit outside. Though O’Donnell Field did host some pop-up drills last Tuesday, the team will likely depart for Bradenton, Fla., tomorrow without having had live batting practice since the fall….Harvard opened the 2002 season a dismal 3-12 record, including an opening weekend sweep at the hands of national-power Rice. The Crimson will have a good chance at a better start this year, facing weaker squads including Valparaiso, Duquesne and Indiana Purdue–Ft. Wayne...
...site is free to use (except for a $75 fee for job postings in the Bay Area) and free of annoying banner and pop-up ads. Its only revenue comes from the job postings, but that's enough to pay a staff of 14 and still be profitable, says Newmark. In fact, while other Internet businesses were collapsing, Craig's List was enjoying a growth spurt. Over the past year, its traffic has doubled, according to research firm Nielsen/NetRatings, overtaking Yahoo Classifieds...