Word: popcorn
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...week. An only child, Wilson idolized his mother, who died three years ago. When she lost her job during the Depression, Wilson, who had held part-time jobs almost since he could walk, quit high school and went to work for good. He bought a $50 popcorn machine-nothing down, $1 a week-and set up shop inside a Memphis theater. As he recalls: "I was soon making more than the theater manager, so he threw me out and took over the popcorn concession himself." Wilson sold him the machine in 1931 for the original $50, then invested the money...
...theater happened to be showing The Godfather. A mad publicity stunt? Retribution by the Mafia? More likely it was ironic coincidence-and ill-planned as well. At the rate The Godfather is packing them in, the $13,000 loot would just about account for the weekend popcorn sales...
...some places, the film has become almost a loss leader just to get the customer to the popcorn stand. Martin Newman, executive vice president of New York's Century Theaters, figures that "concessions can mean the difference between life and death." At last week's NATO conclave, where the Hollywood moviemakers were practically invisible, there was a whole midway of barking concessionaires trying to sell the exhibitors the latest House o' Weenies rotisseries, Pronto-Burger rigs and even microwave ovens for veal Parmesan. After all, the average drive-in patron, according to one study, pops...
...Frozen Popcorn. By concentrating on the big, highly visible wage and price decisions, the board might get by with only a relatively small staff of lawyers, investigators and economists; some estimates go as low as 500 employees. Since it would not be applying rigid controls on all wages and prices, the board could escape some of the niggling questions on which policers of the freeze have been forced to rule. One such ruling classified unpopped popcorn as an agricultural product exempt from the freeze-but held popped corn to be a processed food, and thus frozen...
...Angeles doctor takes old X-ray pictures, adds a little yarn edging and creates startling place mats. In Research Engineer Peter Gottlieb's West Los Angeles home, one child sleeps happily beneath a headboard made of bright cartons of Screaming Yellow Zonkers, a beloved popcorn product. Or consider Dr. Richard Gieser's sparkling decor in Wheaton, Ill.: his sofa is an old bathtub on legs, with one side cut away, lined with pillows. His favorite chair is another tub, upended. It has, Mrs. Gieser says, "a nestlike quality...