Word: popcorn
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Every Thursday night at 9 p.m., a group of about 15 dedicated Harvard undergraduates trek to the Quad to watch the ABC hit show “Grey’s Anatomy” at the Student Organization Center at Hilles (SOCH). Munching on free popcorn and candy, the students join about 30 Quadlings in the basement of the Quad Library, where they watch the latest drama at their favorite fictional hospital unfold on a 30-foot screen. “I’ve been coming with a group of friends every week since the premiere...
What does Wall Street see in the company? The same thing that transformed Starbucks and Cold Stone Creamery from local favorites into global brands--a knack for taking an ordinary but well-liked food and tarting it up into a premium product. Dale and Thomas sells more than 100 popcorn flavors, from Chocolate Chunk N' Caramel to Sweet Georgia Pecan, and each bowl can by customized with "pop-ins"--sweets like fudge or jelly beans that customers can add to their popcorn. A regular- size bag with the works costs about $6. "Popcorn is a commodity," Struhl says. "We made...
...matter what you mix it with, it's still just popcorn, a food that Americans typically eat at home or at the movies, not in stores. "The long-term challenges will be keeping the idea fresh and keeping down the price," says Harry Balzer of the NPD Group. Other major popcorn retailers, like the Popcorn Factory, have grown by selling online, so Dale and Thomas is driving blind, without a trail blazed by another company. Even the business's CEO admits that its rocket-fueled expansion may be a bumpy ride. "When you move this quickly, you make mistakes," Struhl...
...biggest challenge may be going national without losing the spirit of the small town that got the company started. The folks back in Popcorn are watching...
...example, Salvador Dalí, at London’s Tate Modern), easily digested storylines (Hopper, at the MFA), and big-name stars (Cezanne and Picasso, at the Musée d’Orsay). Granted, you snack on a 12-dollar turkey-and-avocado sandwich instead of 4-dollar popcorn, but you enjoy the A/C for two hours and walk out into the bright sunlight all the same at the end. Perhaps you’ll discuss the experience with your date (“So, did he really die in the end, or is he still alive...