Word: popcorn
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...Manhattan, Hamlet played a three-day booking last week in 55 New York City neighborhood theaters. Some exhibitors nervously double-billed it with a Lionel Hampton "musical fea-turette." But though prices were advanced (90? to $1.20), the results were boffo: standing room only, bigger popcorn sales and a whopping $300,000 gross. Total U.S. receipts...
...away from New York. Most of her non-Broadway audiences had never seen a professional play before and "they approach a play in the same manner they would a football match. If they enjoy it they stamp and whistle wildly at the end . . . They eat everything, gum, popcorn, crispies. We know the show's been a success by the size of the pile of candy wrappers left behind...
...year-old Chief Tommy Thompson protested that it would be bad medicine to move; others grumbled that the wind wouldn't blow right for drying their fish. As for sanitary conditions, Red Cloud Towner grumped: "They are not so bad when we observe your city streets . . . littered with popcorn, gum, all sorts of papers . . . The country, with all the tin cans, refuse, offal in general and potent spirit bottles are a sore eye to us, too. We never complain about our white brothers' backyards; why should he take offense at our meager mode of life...
...knew that right there we had a hot hit." With its fast clippity-clop rhythm (actually a good deal faster than a burro's), it sounded like a poor man's Riders in the Sky. And with the U.S. hungry for what the trade calls "oat" or "popcorn" songs, Lange was right about the hot hit. After Vaughn Monroe, Frankie Laine, Bing Crosby, et. al. had taken a ride on it, Mule Train last week was clippity-clopping out of every jukebox and radio right across the nation...
...Progress. In Portland, Ore., Mrs. Elizabeth Slaney called attention to a special feature planned for her new $175,000 drive-in theater: a button system for every car to bring a vendor on the run with a fresh supply of popcorn...