Word: popcorn
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...usual sureseater formula is simple: give moviegoers what they rarely get in standard cinemansions-a single feature, no popcorn, well-behaved next-seat neighbors, super-comfortable seats and, most important, high-quality pictures from Britain, France, Italy and sometimes even Hollywood. Some 70 of the U.S. sureseaters show this kind of film exclusively; the rest, as often as they can get them...
This disunity can be funny just as most slapstick comedy can be funny. Ivy Films have borrowed the Keystone Cop chase and the little circus car which spits out a steady stream of big men. It also means that the audience cannot sit back and chew popcorn and know what is coming off. They may even have to puzzle things out with Ivy Film's program. But this reviewer feels there is plenty of room for motion pictures which people have to sit up and watch...
...cinemansions, which sell $500 million worth of popcorn and candy a year, had something new last week to interest moviegoers who merely want to see and hear the picture: a porous popcorn bag that is not only crackle-proof and explosion-proof but cannot (its manufacturers claim) be filled with water and dropped from the balcony...
Latter-day showmanship has caught up with the Goldenrod. Gone is the calliope; today's come-on music blares out of a phonograph loudspeaker. Past the grimy, scrimshawed deck railings, among the faded filigree inside, customers can find two Coke dispensers and a popcorn machine...
Looking for other foods to fill his salesmen's trucks, Schnering was soon selling marshmallows, cookies, popcorn, soup mixes and some 80 other items. Now Curtiss sells $1.1 million in candy a week. The fact that Schnering was a big user of milk and other farm products helped start him looking around for a farm of his own. He wanted to show his suppliers how to produce high quality foodstuffs...