Word: popcorned
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...used to be an oleaginous mulch that clogged the incisors at movie theaters. Today, like pasta, pizza and the humble potato, popcorn has gone gourmet. Or, at least, wild. Now, with a few of the dozens of new flavors available, it is possible to have an entire dinner composed of popcorn. After the cocktail hour (piña colada flavor with sour-cream-and-onion popcorn for hors d'oeuvres), the finger-fed meal features New England-clam-chowder popcorn, barbecue popcorn for entrees, fruit salad composed of strawberry, grape and cantaloupe popcorn and, for dessert, chocolate-fudge popcorn...
...between meals, the U.S. is in the midst of a popcorn explosion. Since 1972, consumption has soared from 372 million to 611 million lbs. a year, or about 42 qt. per person. From Florida and Texas, where jalapeno popcorn is hot, to the blizzard belt, where maple flavor warms the gullet, new retailers keep popping up across the U.S. There seems to be room for all. For instance, a dozen or more competitors have opened up around the two Garrett Pop Corn Shops in Chicago's Loop; even so, the 33-year-old Garrett's, which sells only...
Industry analysts attribute the corn craze to Americans' heightened dietary sophistication. Like spuds and spaghetti, nutritionists point out, popcorn is low in calories before the butter goes on; two cups of popcorn have fewer than a medium-size apple. The American Dental Association recommends sugar-free popcorn for snacking. The Illinois division of the American Cancer Society praises popcorn as one of the "eleven things that don't cause cancer." (Among the others: a good laugh, exercise, fruit and vegetables.) Says James Fowler of American Pop Corn Co., Sioux City, Iowa: "If you had asked a lady...
...dieter who became popcorn-addicted in 1980 was Actor Jack Klugman (The Odd Couple, Quincy), who found in popcorn the answer to his craving for snacks. Klugman is spreading the good munch via Jack's Corn Crib, a planned chain that has already opened two outlets in Manhattan and expects to have at least 100 franchised cornporiums in business by 1985. Klugman uses no salt in his recipes and a maximum of 5% sugar. He has brisk competition in New York from Popcorn Paradise, which is adopting a movie-palace lobby decor on a moderate scale...
...usually a Baskin-Robbins around with 31 flavors of ice cream," says Bird. "When you're the new guy on the block, you've got to go the other fellow one better." Klugman plans to get his soft corn into the theaters. As the saying goes, without popcorn there would not be any movies...