Word: popcorned
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Consider where so many of us see our friends: at the movies, a washtub of popcorn on one armrest, a bladderbuster of Coke on the other. At a ball game, orange "cheez" dripping from our chins, like a jack-o'-lantern bleeding from a bar fight. And, of course, in those very bars, which is why the phrase "Wanna grab a beer?" in any language really means, "Would you like to socialize...
Vaynerchuk has mastered all the Food Network tricks. He curls his palms to describe the "oak monster" he finds in so many barrel-aged American Chardonnays. He uses catchphrases like "pop, pop, pop" to describe the buttery-popcorn taste of some wines; overly sweet Shirazes are "RWC" (red-wine cocktails). He makes a rumbling sound effect when wines "bring the thunder." But some stunts are uniquely his own. He throws corks at the camera, spills wine as he shoves the glass at the camera to show the color and yells at "lurkers" who don't post comments on his site...
...took a risk by airing its celeb-drenched Movie Awards live. For example, the network couldn't have predicted the antics of Best Villain--winner Jack Nicholson. Hollywood watcher LAIST, which live-blogged the event, reported Nicholson's first words upon receiving his golden popcorn: "I don't give a f___!" SCORE...
...overhead--staff, rent, equipment--is the same no matter how much is piled on your plate. So giant servings are a win-win: you pay a little extra for a lot more food, and the restaurant makes extra profit. It's the same rule that created tubs of movie popcorn, venti-size coffee cups and Burger King's Meat'normous Omelet Sandwich. It's why no restaurant will ever give you a reasonably sized stack of pancakes...
...that $30 you spend on tickets and popcorn at Spider-Man 3 this weekend seems expensive, consider the checks the producers were writing. Studios are notoriously coy about the budgets for their films - maybe because it seems gauche to spend the GDP of Micronesia on a fake pirate ship - but it's clear the price tags for a couple of this summer's most anticipated movies, Spider-Man 3 and Pirates of the Caribbean: At World's End, will hover in the $260-$300 million range, not including the marketing costs. To put it in perspective, the most expensive film...