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...Bull have in common? A lot, it seems. Marketing guru Lindstrom and his team hooked up 65 people to special MRI machines to find out what their brains revealed about the connection between religion and brand loyalty. For days, the researchers ran images--like those of the Pope and a bottle of Coca-Cola--by the wired subjects. The resulting brain scans were arresting. It turns out that there is virtually no difference between the way the brain reacts to religious icons or figures and powerful brands. Nike is a goddess, after...

Author: /time Magazine | Title: Business Books | 10/23/2008 | See Source »

...point the statue had adorned the personal chamber of James I, at another the bedroom of a pope...

Author: By Lesley R. Winters, CONTRIBUTING WRITER | Title: The Stable Boy: Chapter 10 | 10/17/2008 | See Source »

Cries from global leaders—including Pope Benedict XVI, former President Jimmy Carter and Archbishop Desmond Tutu—have brought the unusual case of Troy Davis into the national spotlight. Davis, who claims he was wrongly convicted of shooting a police officer in Savannah, Georgia in 1989, has seen seven out of the nine witnesses who pointed to him recant their testimonies in recent years. A long series of appeals over the past 19 years left the Supreme Court as his last hope to save him from his execution, which was scheduled for Sept. 23. Yet this past...

Author: By The Crimson Staff | Title: Still Cruel, Far Too Usual | 10/16/2008 | See Source »

...Pope John Paul II's funeral in 2005, those gathered at St. Peter's Basilica shouted "Santo subito!" - Sainthood now! The current pope, Benedict XVI, began the beatification process for John Paul II within a month of his death, waiving the five-year waiting period usually required between a candidate's death and the beatification process...

Author: /time Magazine | Title: Sainthood | 10/13/2008 | See Source »

...Early this year, the Vatican announced it would make the procedures to name saints more rigorous. The latest canonizations bring to 18 the number of saints named so far in Pope Benedict XVI's papacy. "For all of Catholic history, the saints have been a central part of Catholic spirituality," says James Martin, a Jesuit priest and author of My Life with the Saints. They are, he says, like "elder brothers and sisters - people who help you along...

Author: /time Magazine | Title: Sainthood | 10/13/2008 | See Source »

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