Word: poplin
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Dates: during 1990-1999
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...surprise success of Donna Karan's DKNY that inspired the industry. Selling such staples as $90 cotton poplin blouses and $365 navy wool blazers, DKNY last year hit $100 million in sales and should reach $140 million this year. Launched less than three years ago, the company is proving to be the salvation of Seventh Avenue. Clothing designers, like businessmen everywhere, tend to fall all over a winning formula, and store racks are groaning with DKNY wannabes. "I call our rivals the Pac-Men," says DKNY's president, Denise Seegal. "They're all coming after us." This fall...