Word: popmalaya
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...Kuala Lumpur's Azizul Abdul Latif, 31, and Izham Fazely, 25, felt similarly when, two years ago, they established PopMalaya. As Latif tells it, they were tired of clothing designs "ripped off" from the U.S., Europe and Japan. So they created their own, melding Jawi, the country's adapted Arabic script, with images of Bas Mini (KL's minibus service) and Tunku Abdul Rahman, the revered father of independence. "We hope that through our designs, people will start to become more observant of themselves and realize that our local culture is rich and colorful in its own right," Latif says...
...forerunner for brands like PopMalaya and Team Manila can be found in Hong Kong's G.O.D. This fashion and homeware label - the initials are a homonym of the Cantonese phrase "live better" - was founded in 1996. From the beginning, G.O.D. took images of proletarian Hong Kong - tenement frontages, old movie posters - and applied them to clothes and accessories, articulating a prototypical Hong Kong identity just as the city was in the throes of decolonization. "Fashion and dress [have] always been part and parcel of social change," says Yeoh Seng Guan, a communications professor at Monash University Malaysia, "both in terms...
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