Word: poppin
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Dates: during 1960-1969
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...Finger poppin' and stompin' feet . . . It's got this whole wide land...
Texas Gala. The mainstay of Deere's business is still the tractor, which accounts for 40% of sales. Three years ago, feeling that the modern farmer needed something better than the two-cylinder "poppin' Johnny" tractors it had been making for 37 years. Deere closed down its plants for six months and retooled for a completely new line of four-and six-cylinder tractors. Forgetting its usual conservatism, the company introduced the new line at a Texas gala that featured a diamond-studded tractor in a NeimanMarcus window adorned by a model in spangled coveralls. The tractors even...