Word: popping
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Dates: during 1960-1969
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...written word is and always will be TIME'S primary concern. Yet many stories can only be told in pictures-and told best in color. Ever since 1951, TIME'S Art section has regularly featured a color story ranging anywhere from Claes Oldenburg's Pop objects to four pages on the churches of Soviet Russia and a ten-page spread on the Black in art down through history. At the same time, the magazine's Color Projects department has also been bringing an added dimension to news of every sort for TIME'S readers...
...houses 15 gigantic rehearsal rooms, three organ studios, 84 practice rooms, 30 private studios, two recital halls (including Alice Tully Hall, Lincoln Center's acoustically superb home for chamber music) and limitless vistas of plush, carpeted corridors and lobbies. There is also the thousand-seat Juilliard Theater. Its pop-up ceiling can be raised or lowered (up for big orchestras, down for small ensembles). Its pit stage is bigger than the New York State Theater's across the street...
JOHNSTON CITY, Illinois-The world's All-Around Pocket Billiards Championship is in its final days. Pool sharks from all parts of the country annually congregate in Johnston City (pop. 3900), a rural city in southern Illinois, during October to contest the $20,000 prize money...
...firm is considering putting on the market: a sanitary napkin that dissolves in water and a camera that shoots 360° photographs. Ted Angelus, formerly of BBDO, has started New Products Action Team, Inc., and is searching for a buyer for his Instant Elephant breakfast-food kernels, which pop into animal shapes when milk is added. Foster D. Snell, Inc., which is under contract to several large food firms, is developing meatless ham made of vegetable protein, cholesterol-free eggs, and orange juice without citric acid. The firm also concocts scents for leather products and other goods. "The biggest lure...
...look bad in print or are too similar to existing trademarks. The leftovers are tested for general appeal and memorability. With so many names floating about, no marketing man can be sure of avoiding a conflict. General Foods recently started test-marketing a snack product called Pringle's Pop Chips only to discover that Procter & Gamble was simultaneously testing Pringle's Newfangled Potato Chips. Even greater risks lurk in the slang of foreign languages. A leather-preservatives manufacturer tried to market a product called Dreck-until he discovered that the name means dirt (or worse) in German...