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Hamburgers. Fries. Soft drinks. After decades of Big Macs and Whoppers, that combo hardly seems to qualify for cult status. But as this entertaining corporate history demonstrates, doing something basic--but exceedingly well--has catapulted In-N-Out Burger to pop-culture stardom. The California-based chain, which owns 232 restaurants in the Western U.S., causes "burger jams" every time it opens a new location. Famous habitués, from Tom Cruise to Julia Child, have given the fare impassioned (unpaid) endorsements. In short, says Perman (a former TIME writer), "it is the envy of the industry and the darling...

Author: /time Magazine | Title: Business Books | 4/30/2009 | See Source »

...each time.The Crimson’s inherent aversion to defeat spread from its seniors to the rest of the team. Stack-Babich and Matt Rogers combined for 17 homers in their final seasons, while Taylor Meehan and captain Harry Douglas each hit well above .300 and provided some pop of their own. The powerful senior bats eased the burden on an inexperienced pitching staff, allowing some promising rookies to develop their stuff—in particular starters Brent Suter and Conner Hulse. The two young hurlers had their struggles, but by the end of the season both looked prepared...

Author: By Loren Amor, CRIMSON STAFF WRITER | Title: AMOR PERFECT UNION: When A Record Can Be Deceiving | 4/30/2009 | See Source »

...middle-class suburb with streets filled with single homes, one and two stories high, with garages and mom-and-pop shops, with interior patios and small gardens lined with flower pots, is the street where Adela lived with her husband and daughters. There, Jose Luis continues to mourn his wife. He wants her passing to have meaning. "What I want is [a piece of official] paper that says that she had this flu. I just want to see it in writing. I want my daughters to know that even in death she helped others. They say she was the first...

Author: /time Magazine | Title: Swine Flu's First Fatality: A Chronicle of Deaths Foretold | 4/30/2009 | See Source »

...someone please tell me the purpose of the window in the corner where I can see myself? I don’t set up a mirror to watch myself during normal conversations, so why should I during a video chat? I don’t like it when intruders pop into the image on the other end, just to say “Hi!” or wave and remark how cool video chatting is because they can see themselves wave in the self-reflection. First of all, why is that so cool...

Author: NO WRITER ATTRIBUTED | Title: Hate It: Video Chatting | 4/28/2009 | See Source »

...Americans have changed faiths at least once. Some converted from one religion or denomination to another; others grew up with no tradition only to adopt one as an adult; still others left their childhood faith and found themselves with no religious home. (See pictures of John 3:16 in pop culture...

Author: /time Magazine | Title: Church-Shopping: Why Americans Change Faiths | 4/28/2009 | See Source »

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