Word: poppings
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Dates: during 1930-1939
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...Most people had never heard of Canada Dry ginger ale and the U. S. pop business had no chic when, in 1923, Parry Borland Saylor became head of the U. S. branch of Canada Dry Co. of Canada. A sharp, aggressive onetime tire salesman, he made his product look as much like a champagne bottle as possible (green glass, gold-foil collar), went after the public with a svelte and costly advertising campaign. The results so astounded his Canadian bosses that they sold the parent company to him on the spot. But Parry Dorland Saylor soon struck a snag...
...TIME'S 77 subscribers in Anchorage (pop. 2,227) the advertiser makes the following explanation for the regrettable omission: "In the Anchorage neighborhood the map space is particularly small and there was not room for city names along with Mt. McKinley and Columbia Glacier. To keep the map clear, and also on the theory that tourists traveling to Columbia Glacier, Seward, Mt. McKinley and Fairbanks would be bound to visit Anchorage, the name of Anchorage had to be sacrificed...
Amid a great swirl of dust little Lindsborg (pop. 2,016) became once again last week the most vital music centre in Kansas. From eleven States visitors poured into the town, fairly fought for parking space. The attraction was Lindsborg's longtime specialty: Handel's Messiah, performed by 500 local choristers, most of them farmers, storekeepers, mechanics, housewives, cooks...
...Heavy, by Will Connell of Los Angeles, who achieved a startling effect with three quarters of the face of a snaggle-toothed pop-eyed cinema extra...
...Dolliver, Iowa (pop. 158) last week an election ordered by the town was under way when someone remembered that the officials had served only one year of their two-year terms, that no election was due until...