Word: poppings
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...Enter Shortz, nearly 40 years younger than Maleska, and eager to revive the Times' most carefully studied page. A John XXIII to Maleska's Pius XII, Shortz embraced the modern: slang, hipper pop references, more devious wordsmanship. He also instituted a sliding scale of difficulty for the puzzle week: the easiest one on Monday and Tuesday, the most challenging on Friday and Saturday...
...dent Coachella's reputation as the nation's coolest summer rock happening. Coachella's relatively underwhelming lineup last April was probably hurt more than helped by the last-minuterecruitment of Madonna, who had some hard-core rockers grumbling that the festival hadbesmirchedits indie-rock soul with Material Girl pop gloss. The resulting rift - left coast trendies in the desert vs. Eastern roots rockers - has polarized fans, who have been duking it out in blogs and message boards for months...
...office, which conducts nightly reconnaissance in circling helicopters. Farmers cook dinner for the protestors, massagers massage them and famous people play music for them - tonight it's the guy from Rage Against the Machine, shiatsu and some delicious homemade soy-milk hot chocolate. During the day, there are pop-ins from celebrities such as Leonardo DiCaprio, Willie Nelson, Martin Sheen, Danny Glover, Laura Dern, Ben Harper, Ralph Nader and, proving that casting directors are underpaid, the mom from Dharma & Greg. You figure if the Field of Dreams guy got Shoeless Joe to come to a baseball field in a cornfield...
...Calif., Rapp works with restaurants across the country and around the world to transform innocent lists of meals into profitable, user-friendly sales tools. Although his clientele includes such prominent chains as Chili's, his daylong "menu boot camps" have helped bring sophisticated marketing know-how to mom-and-pop diners and corner pubs. The objective for eateries big and small: a menu that grabs the customer's eye and steers it to high-profit dishes and moneymaking add-ons (like the side salad that is only $3.99 extra when you order the entrée). Rapp is so sure...
...could ever accuse DAVID LYNCH of making sense. The man who created Twin Peaks and has raised $1.6 million to promote the virtues of transcendental meditation is now peddling jarring ringtones for your cell phone at $4 a pop. Available starting this week on davidlynch.com--a site that also features the director, complete with pompadour, delivering daily weather reports--the so-called strangetones range in freakitude from a childlike voice repeating "My teeth are bleeding" to an overlord-type voice growling "I ... like ... to ... kill ... deer." Another ringtone, which consists of high-pitched screeching that sounds not unlike fingernails...