Word: pops
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Dates: during 1950-1959
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...recent weeks, Chicken-lickens have been rubbing their heads all across the U.S. It started last month at Bellingham (pop. 34,000), in northwest Washington, not far from where the first flying saucer was sighted. Auto owners noticed pockmarks, some as small as pin heads, others as big as peanuts, on the outer surfaces of their windshields. At first the victims blamed vandals, then ghosts and then some mysterious molten droplets falling out of the sky. In about the time that it takes a feature story to move over a press association's wire, the ghostly, ghastly pox spread...
...chill grey Monday morning, the big siren sounded atop the Old National Bank building. Spokane (pop. 176,000) was ready. The National Guard was out, and ack-ack crews atop Newberry's five & ten fired blanks into the sky. Taxis rushed 400 nurses to 40 aid stations...
...plant permitted Rogers to claim that he is now the biggest canner of soda pop, bigger even than ex-Pepsi-Cola Boss Walter S. Mack Jr.'s Cantrell & Cochrane Corp. (TIME, April 27, 1953). Whether first or not, Rogers and his sales-minded son Robert, 32, in less than a year have converted a failing brewery (inherited by Allan's wife) into a company turning out 44,600 cases of pop a day from plants in Compton, Peoria, Ill. and Sheridan, Wyo. To meet the demand, the Rogerses are still expanding, with franchised plants planned for Hutchinson, Kans...
Other canners besides Can-a-Pop are invading the fast-growing market. Bev-Rich Inc., backed by the makers of Valley Forge beer, has four flavors on sale in the East, expects to sell 2,000.000 cases the first year. Canada Dry is test-marketing canned Spur cola in the Phila- delphia area. In Rochester and Syracuse, N.Y., Pabst Brewing Co.'s soft-drink division launched a singing commercial campaign for "Tasty Tap-a-Cola in-the flat-top can." White Rock Corp. is selling canned root beer, lemon-lime and black-cherry pop in Los Angeles. In Chicago...
...still two big holdouts: Coca-Cola, with about half of U.S. soft-drink sales, and Pepsi-Cola, with about 12% of all sales. Pepsi tried cans in 1950 while Mack was still its boss, but abandoned them when some blew up because of the high carbonation. But if canned pop continues its fast growth, both Coke and Pepsi may have to change their minds...