Word: pops
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Dates: during 2000-2009
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Youth ministers have been on a long and frustrating quest of their own over the past two decades or so. Believing that a message wrapped in pop-culture packaging was the way to attract teens to their flocks, pastors watered down the religious content and boosted the entertainment. But in recent years churches have begun offering their young people a style of religious instruction grounded in Bible study and teachings about the doctrines of their denomination. Their conversion has been sparked by the recognition that sugarcoated Christianity, popular in the 1980s and early '90s, has caused growing numbers of kids...
...quivering lid catches your attention, while an actor lurks behind a draped archway off to the side. Though Hollywood-ish special affects and props can wow the crowd with goosebumps, it's the actors that turn the scream volume up. "People know the other stuff isn't real - the pop-up head or severed hand - but actors are real," explains Pickel. Plus, an actor can strike just at the right time to startle. "They know where the chickens hide," says Pickel, "always in the middle of the group." Haunted houses give people an opportunity to find out how they would...
...traditions. Jewish merchants decked the stores with trees and Santas, while Hollywood and Tin Pan Alley helped define the Christmas feeling with movies and music. "White Christmas," "A Christmas Song," "I Saw Mommy Kissing Santa Claus" - who wrote these songs? The same people responsible for most of the great pop music of the early and mid-20th century: Jews. In 1964, when Phil Spector produced a great album of seasonal tunes sung by his house performers (the Crystals, the Ronettes, etc.), he didn't call it the Holiday Album. It was A Christmas Gift for You, and it ended with...
That is to say, it will take a certain kind of political spot to utilize YouTube's force-multiplying power. Web video is like a pop single: an attention-getting hook is important. Fox's baring his frailty was particularly YouTube-friendly because the medium rewards authentic, vérité captured moments. (It also rewards shock and humor, which could favor outrageous ads.) A universal, direct message is key. (No dead languages, for instance.) Above all, even local admakers should remember that now they have a potential national audience a click away--one that can engage their ads by creating...
...playlist was Raas, in which dancers hold striped sticks, clacking them together while moving in parallel lines or circles. The night ended with a bang, as a cheer rose from the crowd when a strobe light shut on and Bhangra music, a fusion of traditional Punjabi music with a pop background beat, pulsated through the dance floor. “When everyone is so tired, they all just go crazy,†said Abby Swenson, an MIT junior...