Word: popular
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Dates: during 1930-1939
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...Allergic Reactions with Simple Chemical Compounds," "Sedimentation in Relation to Faulting," or "The Kinematical Structure of a Spatially Uniform Universe" give an idea of the difficulties that some of the crack minds in the newspaper world had to contend with in order to prepare a daily story for popular consumption...
...Frank Nathan Daniel Buchman, onetime Y. M. C. A. worker who founded the Oxford Group, a First Century Christian Fellowship, "God is a millionaire." Missing from headlines since their vast house-party at socialite Stockbridge, Mass, last June, the popular evangelist's team of disciples recently has been touring fashionable eastern resorts preaching spiritual placidity and divine guidance. Simultaneously last week they arrived back in the headlines and at the summer headquarters of U. S. millionaires: Newport...
...standard formula for making big money out of cigarets. The big Three-Camel, Chesterfield, Lucky Strike-wholesale for $6.10 per 1,000, of which $3 is Federal tax. Because they cannot afford to lose their mass markets they must pour many more millions into advertising than less popular brands. And because each of them sells upwards of 30 billion cigarets a year, they can afford...
...Less popular brands are constantly trying to find chinks in the iron-clad hold which the Big Three have on the mass market. During Depression the 10?-brands found a chink, pushed through to a market that last year amounted to some 13 billion cigarets sold. Last week Philip Morris thought it had discovered another opening...
Because the anti-trust laws prevent manufacturers from fixing the retail price of their product, competition has forced the retail margin of profit down to a hairline on the popular brands of cigarets. At two-for-a-quarter the Big Three retail for $6.25 a 1,000. Retailer's profit, allowing discount, is less than i^ per package. Philip Morris, which sold 3,800 million cigarets last year, has generally been able to maintain a retail price of 15? straight, or $7.50 per 1,000. Wholesaling at $6.85 per 1,000, Philip Morrises make the retailer well over...