Word: popular
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Dates: during 1940-1949
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Ordinarily, Shanghai's "Heavenly Voice" radio station has no more harmless or popular broadcaster than its funnyman, Hsiao Kuai-leh (Little Happiness). But about a fortnight ago, as the price of rice continued its upward hike, a big unhappiness fell upon Little Happiness. Into Heavenly Voice's microphone he sang a song entitled The Bloodsucking Rice Worms. It ran like this...
...burdened men in and near the British Cabinet. But until very lately it has been something for the future-a distant trouble obscured by present troubles. This week, subtly but unmistakably, the atmosphere changed. Britons, official and unofficial, who had resisted the idea, accepted it as something inevitable; in popular discussion the question became not "Do you think . . ." but "When...
Last week, on its 75th Birthday, Popular Science was hardly as intellectual as in Youmans' day, but it was much (circ. 1,000,000) more popular. Its 288-page anniversary issue proudly called the roll of such contributors as Henry George, Charles Darwin, William James, Havelock Ellis, John Dewey, Thomas A. Edison, Charles Kettering. By shrewdly aiming at the home mechanic who yearns for a speaking acquaintance with atomic physics, and the scientist who yearns for a handcraft hobby, PSM had become the giant in its oddly assorted field...
Like most of the others (Popular Mechanics, Scientific American, Mechanix Illustrated, Science Illustrated, etc.), it was still a men's magazine: 99% of its readers are males from 18 to 60. Its crowded advertising pages were cluttered, as they have been for years, with opportunity ads (Get into Radio, Learn Massage at Home, etc.) and bulging with the biceps of the bodybuilders. But editorially PSM had been vastly slicked up by hefty Editor (since 1945) Perry Githens. Githens had sharpened the magazine's words-&-pictures technique, shoved the gadget and how-to-do-it sections toward the back...
Devoting the first five hours to Ellington, Goodman, and other "Moderns," the popular music department of WHON will use the other 24 for the Dixielanders, including Armstrong and Belderbecks...