Word: popular
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Dates: during 1950-1959
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...irrepressible Laborite Daily Mirror, biggest daily in the world (circ. 4,725,122). The well-written Manchester Guardian (circ. 156,154) and the Daily Telegraph (circ. 1,048,776) are slowly picking up readers, but the force of their voices is muffled by the nation's popular dailies, which provide the bulk of the news that Britain reads...
Outside the quality press there is very little real news in most British newspapers. How did British popular dailies get so bad? Many a Fleet Streeter blames it all on the late great Lord Northcliffe, father of British popular journalism. But the source is broader. When Northcliffe started the popular Daily Mail in 1896, British newspapers were thoroughly stuffy, aimed at a tiny educated class. Northcliffe created the "penny press" for a mass audience that had grown literate as a byproduct of the Industrial Revolution...
...Trash & Trivia." But the formula got out of hand. The biggest spur was economic. With little newsprint available, the popular press used what space it had to the best advantage, i.e., to lure readers. Since advertisers had to wait in line to get into the tightly rationed dailies, editors knew that the only way to boost revenue was to boost circulation...
...TOUCH ME"-BABY'S FATHER) and crime (MOTHER SLAYS BABE IN WOODS TO MAKE WAY FOR LOVER), but about the most important national and international news as well. For example, more in the interest of slam-bang headlines than from political conviction, Britain's popular dailies outdid each other the minute the U.S. made the announcement in March 1954 of the destructive powers of the hydrogen bomb. HELL BOMB, HORROR BOMB, and other black-scare headlines filled every Page One, along with such articles as "The H-Bomb...
Face & No Face. Why do British popular newspapers run so out of character with the country in which they are published? While most Americans still think of the typical Briton as an educated, devoted, clucking reader of the Times, only 4% of Britain's adult population have attended school until they were 18 or older. (Only since 1947 has Britain had a compulsory education law requiring school attendance up to the age of 15.) As a result, Britain's new and fast-growing middle-educated class has still not developed a press in its own image. Until...