Word: popular
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Dates: during 1990-1999
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...Pokemon is a handheld game. Start by picking up a palm-size Nintendo Game Boy, insert the proper cartridge and switch it on. Soon, a creature with a lightning-bolt tail bounces through an animated sequence, pops a cute grin and yelps, "Pikachu!" You have met the most popular of the Pokemon, a creature--part cherub and part thunder god--that is the most famous mouse since Mickey and Mighty...
...Quite honestly, role-playing games, particularly for the Game Boy system, were never popular in the U.S.," says Gail Tilden, vice president of product acquisition and development at Nintendo of America. "We had a real concern that the role-playing nature of the game would be a hard sell for us." "The negotiations were not easy," says Kubo, who calls Tilden "the Dragon Mother of Nintendo." He explains, "She is a mother, and at first she didn't understand when we said Pokemon is good for children. In the end, though, it was good for us that a mother...
...sexual discrimination or religious scenes in the U.S.," says Kubo. Some graphic scenes involving punching were taken out. The names of the characters and monsters were Westernized: Satoshi became Ash, and Shigeru became Gary. And the Pokemon were given cleverly descriptive names. For example, of the three more popular Pokemon, Hitokage, a salamander with a ball of fire on its tail, became Charmander; Fushigidane, a dinosaur with a green garlic bulb on its back, became Bulbasaur; and Zenigame, a turtle who squirts water, became Squirtle. Others winked at familiar pop images: the martial-arts Pokemon Hitmonchan and Hitmonlee are tributes...
...various levels of video games. The TV show propagandizes each new creature with a tutorial called "Who's that Pokemon?" Most of the Pokemon growl their names repeatedly ("Squirtle, Squirtle, Squirtle"), so the children learn who's who quickly. The craze is also Gen Y Web-friendly: the most popular website for kids 12 years and younger is Pokemon.com It's all Pokemon, all the time. At least until the next craze...
...craze the Pokemon series, playing cards, merchandise and movie have recently inspired in the States has now been augmented by the newly released Pokemon: The First Movie motion picture soundtrack. Although the album includes songs by popular teen acts like Britney Spears, 'NSync, B*Witched and Christina Aguilera, the tracks are far from the best the artists have released. In fact, the majority of the songs on the soundtrack are little more than bland, unoriginal works whose peppy beats are quickly dulled by the simple and repetitious verses they all employ. To be fair to the album, the target audience...