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...driver was 26-year-old Han Han: best-selling novelist, champion amateur race-car driver, wildly popular blogger and, as his self-consciously provocative antics at the track underlined, China's most media-savvy celebrity rebel. Since 2000, when he burst onto China's literary scene at the age of 17 with his first best seller, Triple Gate, Han has shrewdly mined a seam of youthful resentment and anomie through his stories of anguished characters in their late teens and early 20s. One of China's top-earning authors, he is widely seen as a torchbearer for the generation born...

Author: /time Magazine | Title: Han Han: China's Literary Bad Boy | 11/2/2009 | See Source »

...Certainly, his fellow Netizens feel that his efforts are by no means hopeless. Han's blog, which has registered well over 200 million hits since it was started in 2006, making him one of the most popular bloggers on the planet, covers everything from the minutiae of the amateur racing world to diatribes about the hot social issue of the day on the Internet. "Neither fame nor wealth have changed his honesty or the sharpness of his criticism," says novelist Zhang Yueran of Han. "To me he's like the little boy in The Emperor's New Clothes, whose provocative...

Author: /time Magazine | Title: Han Han: China's Literary Bad Boy | 11/2/2009 | See Source »

...knows what they are thinking." Least of all Han. "Lots of people ask me how I strike a balance in my writing and not annoy the authorities," he says. "The answer is, I don't know." Perhaps not, but this ignorance is bliss - for it allows Han to remain popular both with China's hundreds of millions of readers and the authorities who would control what they read...

Author: /time Magazine | Title: Han Han: China's Literary Bad Boy | 11/2/2009 | See Source »

With more than 20 games, General Mills' popular Millsberry.com gets more than 750,000 unique visitors a month under age 18; the average youngster who uses the site visits 2.8 times a month and spends nearly 24 min. per session...

Author: /time Magazine | Title: Sweet Spot: How Sugary-Cereal Makers Target Kids | 11/2/2009 | See Source »

...appraising it. Takeru "Tsunami" Kobayashi wasn't six-time champion of Nathan's Hot Dog eating contest without the backing of a culture that knows how to stretch their stomachs. Many celebrity "tarento" (talent) become famous by stuffing their faces, and "oogui" (or competitive eating) is so popular that TV Tokyo, a major network, has a seasonal special program to determine the "King of Gluttons." This September, "food fighter" Ayari Sato won against seven competitors through three rounds of gorging. To spice it up, they weren't told what they would be eating until the round began. And tarento Gyaru...

Author: /time Magazine | Title: Burger King Gives Japan a Seven-Patty Challenge | 10/31/2009 | See Source »

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