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...This summer, two multiplex options, Transformers, a tale of warring alien robot races, and the Bratz movie, a yarn about a group of girls united by a shared love of fashion, are based on popular kids' toys. Movies about G.I. Joe, the American Girl dolls, the animatronic robot toy Robosapien and He-Man are in the production pipeline. For movie studios and toy manufacturers, toy movies are a no brainer - the link creates a kind of branding blitzkrieg that leaves nearly every child in the targeted demographic hit by Bratz or Transformers lust. This summer, the Transformers movie has taken...
...screen you could get a toy of," says Diane Levin, professor of education at Wheelock College. In the early 1980s, at the height of Yoda figurine hysteria, the toy and entertainment industries successfully lobbied for the deregulation of children's television, allowing them to base animated TV shows around popular toys like G. I. Joe and the Care Bears. Only recently, however, did Hollywood start producing toy-inspired movies for theaters. As the cost of making and marketing movies has gotten so high, producers have started searching for movies with built-in brand recognition. "We're all looking around...
...didn't foresee a rather unfortunate scheduling conflict: Aug. 19 happens to be the very day when Thaksin's team hosts its crosstown foe, Manchester United - a match that will be available on cable in Thailand. Thai soccer fans won't want to miss the game, especially given how popular United is in Southeast Asia. No points for guessing which team Bangkok's military brass will be supporting...
...failed to find homes and jobs for many of the 8,500 embittered settlers evicted from Gaza in 2005. Nor has the handover of Gaza to Palestinians brought any calm: Palestinian militants continue to shower southern Israel with erratic homemade rockets fired from Gaza. Olmert must first win back popular support for his disengagement plans before he can bring the military on board...
Clearly this is not all pure altruism. Those popular, energy-stingy compact fluorescent bulbs? NBC's owner, General Electric, has managed to sell one or two. "When you have them being a market leader and saying this makes good business sense, people listen to that on [the TV] side," says Lauren Zalaznick, Bravo Media president, who is heading NBC's effort. And green pitches resonate with young and well-heeled viewers (the type who buy Priuses and $2-a-lb. organic apples), two groups the networks are fond of. NBC is confident enough in its green week's appeal...