Word: popularization
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Dates: during 2000-2009
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...Border Café is one of the most popular restaurants in the Square, and consequentially it’s adopted a hey-you-can-take-your-customer-service-and-shove-it attitude. Oh, are only four of the five people in your party here? We can’t seat you until the fifth arrives. What’s that you say about it being lunchtime on a Wednesday in the summer, and the restaurant being less than a quarter full? Next in line, please...
...Pinocchio’s, more commonly known as Noch’s, is the Goliath of the pizza scene and has been serving up thick square slices of pizza to inebriated college students for decades. Tomato basil and pepperoni are popular, classic choices, and the subs are a stealthily good option for a lunchtime meal. Until a few years ago, Nochs’ reputation was such that it held a near monopoly on speedy and inexpensive slices in the Square. Competition is always good, though, right...
...Scallion pancakes, crab rangoon, and egg rolls are popular “smaller” dishes, but those who play to win go for one of the massive combination plates. Options include the sesame chicken, orange chicken, and chicken finger combos. You’re not really a pro until you know the number of your order at the Kong, and can recite it coherently in slurred speech. An unfriendly visit to the Kong bathroom—often brought on by the lethal “Scorpion Bowl” brew—is a Harvard rite of passage more...
...Burgers, while popular with tourists and wide-eyed high-school visitors, will probably comprise less of your diet than they did at home (especially if you come from In-N-Out country...
...Licks is a popular Boston creamery that recently expanded into the Square. Its ultra-prime location on Mass Ave. across from Wigglesworth will make you lust after it every time you pass by. And with good reason—the ice cream is pretty tasty. We like the more inventive flavors like “maple buttah walnut” and “Oreo cookie dough.” The founders clearly know how to make tremendously unhealthy and intoxicatingly delicious ice cream...