Word: popularized
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Dates: during 1930-1939
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Strong Man Vargas was not given his office by popular suffrage. He seized power after his defeat at the polls in 1930 by marching into Rio de Janeiro with an army of his neighbors from the State of Rio Grande do Sul, bottling old President Washington Luis up in jail, cockily proclaiming himself Provisional President instead. That coup has been known as the "Coffee Revolution," since Brazil's former dominant States, São Paulo and Minas Geraes, had been weakened by a collapsing coffee market. Dressy but small (5 ft. 4 in.), President Vargas proclaimed himself...
Third great reason for small U. S. book sales is the price of books. If a popular magazine is worth five cents, a novel's reading matter must be markedly superior to justify paying 50 times as much for it. In England the sensationally successful Penguin Books, started two years ago with a capital of $500 and a small order from Woolworth's, selling paper-covered books for sixpence, has sold nearly 10,000,000 books. In the U. S. attempts to sell new books for less than $1 have come to grief in the past...
Last summer, immediately following the adjournment, when the President was left angry and defeated on a majority of issues, political prophets expressed the belief that a special session would be called, and that when that session assembled, there would be at hand a splendid barometer for testing popular sentiment on the subject of the New Deal. For the President, as well as the Congressmen, was to visit many of the important constituencies, and, they argued, the attitude when Congress re-assembled would reflect, to a large extent, the attitude of the voters "back home...
...Medical Association, as the voice of 106,000 U. S. doctors, frequently protested against expansion of those Federal agencies, because they made encroachments into the private practice of medicine. But the A. M. A. has always in the end been obliged to hold its peace in the face of popular demand for more social services...
...burn preparations, antiseptics, local anesthetics, hormones, pollens. Drs. Abbott & Burdick died years ago. President of Abbott Laboratories now is S. DeWitt Clough, who joined the company 33 years ago as sales manager, is still partial to high-pressure sales-technique. Also partial to good employe relations, he is generally popular with Abbott's 1,639 workers. They are about half as numerous as the rats Abbott always has on hand for experiment. Last week it was perhaps a good omen for Abbott's stock issue that a rat named Friday 5 #3 gave birth to 18 young...