Word: popularized
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Dates: during 1950-1959
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...younger brother, Genaro, who, on the strength of his name, was running right behind Liberal Marcos. Although the defeat of handpicked Candidate Pajo suggested that a good many Filipinos had had their fill of Carlos Garcia, the Nacionalista Party as a whole had apparently profited from one cynical popular argument: "The mosquitoes inside the mosquito net have grown fat sucking your blood, and maybe they'll be satisfied. Why let in fresh, hungry ones...
After a month in Moscow, Georgia-born Author Erskine (God's Little Acre) Caldwell, 55, returned to the U.S. little richer but far wiser about the Soviets' fast way with a ruble. As one of the U.S.S.R.'s most popular U.S. writers (others: Mark Twain, Jack London, Harriet Beecher Stowe), Caldwell was intrigued about his royalties, if any, from many years of publication of his books. To his surprise, he learned that each publishing house had kept a tab of a sort on its debt to him. At one of them, he was told over much vodka...
...Doing It. The plug system is so well organized that there are lists setting out which firms pay what-and it would not be possible if U.S. business did not eagerly go along. Many a performer jokes about the practice. Arthur Godfrey slipped in a mention of a popular brand of shoes and then conspicuously followed by specifying his own shoe size. On his NBC show, Interviewer Tex McCrary enjoyed displaying people who happened to be clients of his pressagentry firm...
Mixed Methods. Even children were taught to cheat. The probing Congressmen summoned Child Actress Patty (The Miracle Worker) Duke, a Challenge champ. Her manager, John Ross, testified that answers were fed to her by Associate Producer Shirley Bernstein, 36, sister of Conductor Leonard Bernstein. In the popular-music category, elfin Patty tied with Child Actor Eddie (The Music Man) Hodges, 12, split $64,000 with him.* Manager Ross admitted that he gave $1,000 of his share to the show's "People-Getter" Irving Harris, pocketed $3,800 of Patty's prize himself as his manager...
...could not be very kind to him in retrospect. At the time, his mourners did not recall his failures but remembered his "firm, unquestioning faith; his kindly, frock-coated dignity; his accessibility and dedication to the people: the federal simplicity that would not be seen again in Washington." A popular ballad put it this...