Word: popularized
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Dates: during 1980-1989
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...institutional culture, across the board. But today it is shrinking badly, and it requires a delicate balance with Government funding to work well. Corporations' underwriting money comes out of their promotion budgets and -- not unreasonably, since their goal is to make money -- they want to be associated with popular, prestigious events. It's no trick to get Universal Widget to underwrite a Renoir show, or one of those PBS nature series (six hours of granola TV, with bugs copulating to Mozart). But try them with newer, more controversial, or more demanding work and watch the faces in the boardroom drop...
Ronald Reagan is generally regarded as the most popular President in recent history. But according to Washington photographers who sell pictures of people posing with life-size cardboard cutouts of the Presidents, George Bush has surpassed the Gipper. One day last week, for every 25 people who asked to pose with the Bush cutout, four opted for the cardboard Reagan...
...frequently be spied on the exclusive golf course in Dulwich, the sedately elegant London suburb where the Thatchers own a large, two-story brick house for their retirement. After a round, he invariably speeds off to the clubhouse for a natter and a snort. He even launched a popular campaign against slow golfers with the argument: "After all, the quicker you finish your round, the more time you will have for a pint...
...state. Not only do rival politicians taunt her about her lack of a spouse, but the press continually asks her why. Doi, a confirmed feminist, says she simply has not found the right man. She has managed to convey a common touch through her love for pachinko, an extremely popular pinball-machine game, and her fondness for karaoke bars, where she sings along to Frank Sinatra...
...aside from a few well-publicized anecdotal examples, virtually all the evidence contradicts this common white stereotype. Take black male college graduates, likely beneficiaries of affirmative action. In 1984 their average yearly earnings were just 74% of their white counterparts'. Popular misperceptions also exaggerate the rate at which the black middle class is growing. Between 1970 and 1986, the proportion of black families with inflation-adjusted incomes over $35,000 merely increased from...