Word: popularized
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Dates: during 1990-1999
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...what he calls the king of all extreme sports. BASE--an acronym for building, antenna, span (bridge) and earth (cliffs)--jumping has one of the sporting world's highest fatality rates: in its 18-year history, 46 participants have been killed. Yet the sport has never been more popular, with more than a thousand jumpers in the U.S. and more seeking to get into it every day. It is an activity without margin for error. If your chute malfunctions, don't bother reaching for a reserve--there isn't time. There are no second chances...
...pursuits that are becoming more popular have one thing in common: the perception that they are somehow more challenging than a game of touch football. "Every human being with two legs, two arms is going to wonder how fast, how strong, how enduring he or she is," says Eric Perlman, a mountaineer and filmmaker specializing in extreme sports. "We are designed to experiment...
...generations didn't need to seek out risk; it showed up uninvited and regularly: global wars, childbirth complications, diseases and pandemics from the flu to polio, dangerous products and even the omnipresent cold war threat of mutually assured destruction. "I just don't think extreme sports would have been popular in a ground-war era," says Dan Cady, professor of popular culture at California State University at Fullerton. "Coming back from a war and getting onto a skateboard would not seem so extreme...
...year discounted-designer-clothing market. In the past three months, more than 5 million bargain hunters looking for easier ways to shop 24/7 have visited the site, many attracted by the company's ads in magazines like Vogue and GQ or prompted by links from Women.com AOL and other popular Net portals. Bluefly's CEO, Ken Seiff, increased gross sales 140% in the past quarter to $1.1 million and attracted a $10 million investment from Soros Private Equity Partners. Without waiting for a profit, he has used the instant feedback that the Internet provides to renovate his virtual store, exploding...
Hoffman, who taught a popular introductory earth science course at the Canadian university, is expected to teach a fall seminar with Professor of Biology Andrew H. Knoll. Hoffman will also be teaching a core course,Science A-37, "The Changing Surface of the Earth,"in spring...