Word: popularizer
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Dates: during 1970-1979
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...many ways, this absence of hostility toward Carter is remarkable, given the bleak popular mood. The State of the Nation indicator, a TIME index measuring how people feel things are going in the country and their confidence in the future, registered a low of 19% in the most recent survey. A year ago, the indicator was 34% and in March 1977, shortly after Carter took office, it stood...
...dissident Catholic militants, an offshoot of an amateurish, ill-equipped and disorganized I.R.A. whose tiny membership strove vainly to maintain the much-vaunted memories of Ireland's "war of independence" of 50 years before. The early Provos soon displayed a ruthlessness all their own. They capitalized on the popular Catholic campaign for civil rights, orchestrated protests and street violence...
...with the nation's changing social and cultural issues. The most notable grappler was Harold Rugg. In An Introduction to the Problems of American Culture and other books, he boldly discussed class structure, unemployment, even talked of socialism as a possible way of redistributing wealth. His texts were popular with liberals and sold widely. In the mid-1930s nearly half the schoolchildren of America read Rugg. But as war threatened, Rugg was thought to be unAmerican. In 1939 such diverse organizations as the American Legion and the Advertising Federation of America attacked his views. Rugg textbooks were dropped...
...hard to turn on a television set or radio without hearing Joe Garagiola, the baseball catcher turned pitchman, importuning customers to come in and collect $400 price rebates on all Chrysler models except for the most popular small cars like the Omni and Horizon. The company's advertising agency, Kenyon & Eckhardt, and some 25 other suppliers and service agents are giving additional rebates of $100 to $500 to any of their employees who buy Chryslers. In addition, Chrysler since May has been granting its dealers special discounts that now range from $325 to $1,500 per auto. These cuts...
...European thrift mentality may not be immediately apparent to tourists, but it is strong. Do-it-yourself repairing is popular, meatless days are common, fast foods are rare, and big ticket appliances like washers, dryers and dishwashers are not considered necessities. Shopping is done carefully, with the emphasis on price and quality. Cars may be expensive, but they will be owned for nearly a decade and revitalized with new engines rather than traded in after three years. Executives may buy an expensive tailor-made suit, but it will be made to last seven or more years. Foreign holidays...