Word: popularizer
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...hours a week on it and hasn't spent a cent on marketing or advertising. Growth is modest but steady: nearly 10,000 people visit each week, he says, all of whom get there by word of mouth and via a software "bot" that lets users of Twitter, the popular micromessaging service, request reviews. (See the top 10 celebrity Twitter feeds...
Nintendo claims it improved on the DS's Internet browser, but the DSi didn't have enough memory to load my Gmail page. As a game player, the DSi is compatible with Nintendo's popular library of DS cartridges. A few DSi-specific games can be wirelessly downloaded from an online store, but they were mostly disappointing. For example, WarioWare: Snapped! has you move in response to onscreen cues, but the motion-detecting game required a very well-lit room and still behaved erratically. Nintendo will add more games over time, and motion detection could someday make...
...order to help out our female readers on the prowl, FlyBy has broken down Harvard’s dating scene using Porter’s Five Forces. (For you uninitiated humanities concentrators out there, this is a rubric for industry analysis. Very popular among MBAs and budding business people.) Find out more on how to land a life long partner after the jump...
...developed an entirely automated method of matzo production. In advertisements, Manischewitz boasted that "no human hand touches these matzos!" By 1920, he was the world's largest matzo producer - at 1.25 million rectangular, sheetlike matzos a day - but he always adhered to the original kosher rules. As Manischewitz's popularity grew, so did the general perception of matzo. Gone were the lumps and bumps of homemade mazo; machine-made mazo was uniform in size, shape, taste and texture. Manischewitz endured some controversy for his use of machines, but after he spent 13 years studying the Talmud in Jerusalem, even...
Other machine-made-matzo companies sprung up around the country, and by the mid-20th century, matzo was available in nearly every grocery store. The crisp, crackerlike bread became popular with Gentiles, and soon companies were producing flavored matzo, spiced matzo and matzo covered in chocolate. Organic and gluten-free versions of the food are now available for those who don't consider the unleavened sheets healthy enough. "People started buying flavored matzo year-round sometime over the last few decades," says Alan Adler, director of operations for the family-run Streit's, which has been operating...