Word: popularizer
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...just might take a sideshow to draw wallet-wary fans to the track. The economic downturn is threatening to decimate high-cost motor sports. For example Formula One, the world's most popular auto-racing circuit, is facing its biggest crisis in 40 years, according to Max Mosley, president of the sport's governing body. He compares F1's status to the global housing and credit bubbles. And since Honda, which had spent about $300 million annually on Formula One, decided to pull out of the sport altogether, F1 has blown a tire. (See pictures of car art by Warhol...
That, Iranians may be. But such gentleness should not lead Western visitors to think support for the values of the Islamic revolution has run its course. Every day the Mahestan shopping mall just off Revolution Street fills with students from the nearby universities. The mall is popular with Basijis--the young volunteers who fill the ranks of government-sponsored demonstrations. When they grow up, they join the government and the Revolutionary Guards corps. The Mahestan mall sells mostly religious paraphernalia--Koranic software, recordings of religious chants, speeches from modern Islamic heroes like Khomeini, Ahmadinejad and Lebanese Hizballah leader Hassan Nasrallah...
...chemist Joseph Rosefield fixed peanut butter's tendency to separate by adding hydrogenated vegetable oil; he called the thick, creamy result Skippy (probably after a popular comic strip), and a brand was born. Within the decade, Skippy was fighting it out with other established brands like Peter Pan and Heinz. Peanut butter and jelly sandwiches invaded children's lunch boxes soon after: by one 2002 estimate, the average American child eats 1,500 PB&J sandwiches before graduating from high school. In the 1990s, nut-allergy fears led some schools to eliminate peanuts from cafeteria menus. Still, peanut butter remains...
...couple of my classmates and I had been toying with Internet ideas, and we decided we wanted to do something more substantial. So we thought ‘what’s popular with students?’ and basically everyone used CliffsNotes. But they had some real flaws. We realized we’re at Harvard with all these awesome English majors—for example, the person who wrote the SparkNotes on Moby Dick wrote a summa thesis on Moby Dick, so it’s definitely one of the best study guides on Moby Dick...
...Upon arriving at Harvard fresh from Phillips Exeter Academy, Craig became a popular figure around campus, acquiring friends and acquaintances easily with his genuine, upbeat demeanor. “[The room] phone was constantly ringing, and we only had one phone line in the room. We were all waiting for calls from our girlfriends, but 90 percent of the time, the phone line was for Greg,” recalls Richard E. Hammond `67, one of Craig’s Leverett roommates...