Word: popularizer
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...Today, such writing has largely withered on the branch. Certainly, there is no lack of popular nature books on the market, and most of them do their job well enough, alchemizing dense scientific jargon into prose digestible to the lay reader. The majority of today’s writer-activists, however, are in the mold of journalist Michael Pollan, author of “The Omnivore’s Dilemma.” Pollan lays out the case against modern agribusiness in a very persuasive, prescriptive way. But he still argues solely at the level of the intellect, and reason?...
...separates it from bricks-and-mortar book-selling. Sigler and Hutchins continue to use the online world to campaign. But how far can this niche truly expand? Most of the copy is generated by tech-saavy, sci-fi loving males, though romantic novels and military fiction are also becoming popular. Mur Lafferty, 35, a novel podcaster who lives in Raleigh, N.C., concedes "there's a lot of guys," but she finds a growing number of listeners are women. What ultimately stands out is the work put into the podcast and the effectiveness of an author's marketing work...
License violations forced popular restaurant and café Z Square Cambridge to close earlier this month, and due to financial difficulties, new ownership will not reopen the location, a consultant for the restaurant said yesterday. New management, brought in last October after investors ousted former owner David A. Zebny '84, plan to eventually close all four entities owned by the Z Restaurant Group—which has two other locations in Massachusetts and one in California—having deemed it no longer profitable, said Lynne A. Taylor, an independent consultant for the company. According to Taylor, the Harvard Square...
...workhorse of the helicopter EMS industry is the Bell 206 JetRanger and its successors. If you've seen a TV news helicopter, you've probably seen a Bell 206. It's popular because it is a lightweight craft that's relatively inexpensive to fix and fuel. But many versions of the 206 don't have the space or the engine power to carry the safety equipment needed to fly at night or in bad weather. Flying an underpowered helicopter blind in foul weather is a common cause of fatal crashes, safety experts say. "There's nothing wrong with the Bell...
...want to do." Along with performances of several songs and inside secrets about life with the French President, Bruni's charm offensive on Italian TV looked like it might woo her native country. But it lasted less than 24 hours. The next evening, Striscia della Notizia, a hugely popular prime-time gotcha journalism show, dug up the video from Bruni's Nov. 18 appearance on the David Letterman Show...