Word: popularizer
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Here's a simple rule for filmmakers: If an actress of Helen Mirren's caliber is willing to mount a white unicorn for you, don't squander the image. That's what director Iain Softley does in Inkheart, his sloppy, aggravatingly frenetic adaptation of Cornelia Funke's popular fantasy novel about fictional characters who spring to life when the right person reads them aloud...
Nobody pretends that polluted air isn't terrible for your health. Clean up the skies over any dirty city, and the people who live there will all but certainly become healthier. That, at least, has been popular wisdom, but until now, no one had ever put it to a statistical test. Now someone has, and the results are striking: according to a study just published in the New England Journal of Medicine, when local governments decide to scrub out the smog, local residents actually live an average of five months longer...
...franchise had become successful enough that ESPN launched the Winter X Games, featuring skiers and snowboarders. The winter event eventually got substantially more "extreme" with the inclusion of sports like snowmobile freestyle and ice climbing - a strenuously athletic yet visually uninspiring sport that didn't prove popular enough to stay on the docket. But in one respect, USA Today wasn't far off: the X Games, both winter and summer, have become a proving ground of sorts, with organizers unafraid to experiment with burgeoning sports, some of which have stuck around and some which have fallen by the wayside after...
...education steeped in environmental awareness. To that end, Green School is constructed almost entirely of bamboo and mud - nary a nail holds up its beautiful buildings in Sibang Kaja, a 15-minute drive from Ubud in central Bali. School tours, held Mondays and Wednesdays at 3 p.m., are so popular with tourists that they require advance booking...
...Past health scares, along with the two terrorist attacks on the island in the past six years, have already kept tourists away from this popular destination. During the regional SARS outbreak in the last decade, for instance, Japanese tourism to the island dropped dramatically. For now, the island's some 330,000 canine residents are being eyed with a new wariness. In the popular Legian area, where a foul stench permeates the strip of bars and clubs along the Double Six Road, the roaming gangs of dogs that have been fixtures in that area pose a new threat...