Word: popularizer
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...tucked into this seemingly clear-cut success story is a harrowing prophecy for publishing. After the Twilight series became popular, an early draft of the next book was illegally posted online and downloaded rampantly. Meyer stopped writing the book in protest, much to the horror of her tween fans...
...responded to a call from Obama's transition team for reports on the best ways to tackle health-care reform. More recently, some 100,000 people participated in an interactive feature on the transition website Change.gov, which allows people to vote on questions they want Obama to answer. Some popular examples: Will you legalize marijuana? Will you appoint a prosecutor to investigate possible Bush Administration crimes? All this was done with almost no publicity and barely a whisper of encouragement from Obama himself. As a scholar of online politics, Personal Democracy Forum's Micah Sifry, puts it, "I think Obama...
Editors at Televisa, the world's most popular Spanish-language network, were having a lively news meeting in the northern Mexico city of Monterrey when they heard a series of pops followed by a thunderous explosion. Running outside, the editors realized the top breaking news item had come straight to them. The pops were bullets sprayed from Kalashnikov automatic rifles directly into the façade of their offices. The blast was from a fragmentation grenade. Next to the debris was a message scrawled on cardboard: "Stop just broadcasting us. Also broadcast the narco politicians," it said...
Chinese people like to eat foods that Westerners consider unusual, things like pig-blood cake and chicken-butt kebab, to name just a few popular snacks. So the introduction of salty coffee shouldn't be such a shocker. What difference, after all, can a few sprinkles of salt make to your morning cup of joe? The chefs at Taiwan's top coffeehouse, 85C Bakery Cafe, pondered that question for six months before they started serving sea-salt coffee, which became their best-selling drink following its December debut...
...Taiwan. Founded five years ago by tea-shop owner Wu Cheng-hsueh, 85°C now has 325 stores in Taiwan and is expanding into China, Australia and the U.S. Wu first built the business by finding good beans: in 2004, he went to the source of Starbucks' most popular beans and persuaded the Guatemalan supplier to sell him virtually all its arabicas (sorry, megachain). Then he hired five-star hotel chefs to concoct fancy drinks and desserts that sell for about half the price of Starbucks'. (See the top 10 food trends...