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Word: popularizer (lookup in dictionary) (lookup stats)
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Mark Bittman, author of the wildly popular How to Cook Everything, is known for making food preparation as simple as possible, so it's no surprise that his new book has the plainest title imaginable: Food Matters. The content is equally straight-forward. Part eating theory and part recipes, Food Matters has something Bittman's earlier writings don't: A clear moral message on how meat over-consumption hurts the planet. TIME talked to Bittman about why buying local food isn't paramount, what his new wardrobe says about his eating habits and why sustainable agriculture advocates have reason...

Author: /time Magazine | Title: Cookbook Author Mark Bittman | 12/29/2008 | See Source »

...agenda in plain terms that the average person could relate to. And he made history as the first Republican elected to the Senate from North Carolina after Reconstruction. Of course, during his 30-year political career, he was considered controversial; he always thought his job was not to be popular but to do the right thing. I must have heard him quote his father a thousand times: "The Lord does not require you to win, but he does require...

Author: /time Magazine | Title: Jesse Helms | 12/29/2008 | See Source »

...greatest ballad singers who ever lived, but she sang pop songs--her 1952 hit You Belong to Me sold 2 million copies--as well as folk music, country songs and novelty numbers. For a very successful period, Stafford and her husband, arranger Paul Weston (above, left), satirized popular singing under the names of Jonathan and Darlene Edwards. Stafford sang deliberately off-key; Weston played a ghastly, oversentimentalized piano. People loved...

Author: /time Magazine | Title: Jo Stafford | 12/29/2008 | See Source »

...Writers' Workshop--where being a mystery writer put you pretty far in the back of the bus. Crumley, who died on Sept. 17 at 68, was ahead of me in the program, and I can only wonder if he ran into the same mix of skepticism and condescension toward "popular fiction" that I encountered...

Author: /time Magazine | Title: James Crumley | 12/29/2008 | See Source »

Gong's increasing wariness of spending and investing comes with good reason. Throughout this past year, bad investments in ventures and funds have cost the couple a hefty 50,000 yuan (roughly $7,300) - or about one-third of their annual income - something inconceivable in the popular mind when the economic outlook was much rosier...

Author: /time Magazine | Title: China's Consumers: Not Ready to Save the World | 12/29/2008 | See Source »

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